The Marketing Unit within the Department of Business Administration has unveiled a transformative educational program designed to equip students with unparalleled industry-relevant skills. The curriculum covers analyzing consumer behavior, crafting innovative campaigns, and leveraging emerging technologies to engage audiences in novel ways. Through immersive industrial visits, interactive classroom sessions, and insights from distinguished speakers, students are equipped with the knowledge and practical expertise demanded by the fast-evolving marketing landscape. The curriculum extends beyond basics, delving into advanced topics such as digital marketing, market research, branding, and strategic planning. With a focus on collaborative learning experiences, the Marketing Unit is poised to shape the marketers of tomorrow and drive positive change in the global marketplace.
Ms. Nithya Sambamoorthy
Head of Section